The Gap
Three problems sitting between you and your highest-value patients.
Information Asymmetry
Your Chinese patients post on Xiaohongshu and Weibo. Your Japanese patients post on @cosme and Twitter. You can't read the language, can't translate at scale, can't act on what's there. The conversation is happening without you.
The Trust Gap
Foreign patients arrive with specific questions formed by Chinese and Japanese conversations — about anesthesia, recovery, language support, pricing transparency. Your website answers Korean questions. The mismatch costs bookings before the first consultation.
The Execution Bottleneck
Even with perfect data, nothing changes without a system to act on it. The website rewrite, the content in Chinese, the AI tools, the in-clinic materials — analysis without execution stays on a shelf.
The Signal Difference
Any agency can write a report. Signal executes what the report demands.
The intelligence-to-execution gap is where value disappears. Most market research ends with a document. Signal is designed differently: every finding maps directly to a deliverable — a website page, a content brief, an in-clinic material, a keyword list. The report is not the product. The transformation it enables is.
- Collects data from platforms
- Translates and processes
- Produces a report
- Stops here
- Your website stays the same
- Your content doesn't get created
- The bottleneck remains
- Collects public data from 6 CN/JP platforms
- Translates, categorizes, benchmarks
- Produces a structured intelligence report
- Redesigns your website on the findings
- Builds CN/JP content the data demands
- Maps booking scripts and patient FAQs
- Updates as the market evolves
How It Works
One system. Three layers. Built so each one makes the others stronger.
Signal is not a single report and not a single service. It is a three-layer system — listening, intelligence, execution — that compounds the longer it runs against your clinic.
Listening
We collect what they're saying.
Across six platforms in Chinese and Japanese, we gather verified posts, reviews, and mentions about your clinic and your competitors. 30 to 80 datapoints per audit, manually verified before they enter the pipeline.
- Xiaohongshu (小红书)
- Dianping (大众点评)
- @cosme (コスメ)
- Twitter / X (Japan)
- Note.com
Intelligence
We decode what it means.
Translation preserves emotional tone. Each post is scored across 14 categories of patient experience. We benchmark you against named competitors and map the questions your patients are asking that your website doesn't answer.
- 14-category sentiment scoring
- Competitive benchmarking matrix
- Content gap mapping
- Keyword opportunity analysis
Execution
We build what the data demands.
This is where most analysis projects die — and where Signal actually starts. The findings drive specific work: a website rewrite to answer the right questions, content in the patient's language, AI tools that handle inbound, and the materials that close the loop in-clinic.
- Website & brand design
- Search engine optimisation
- AI consultation assistant
- Social media & content
- Brand growth consulting
All five execution services are available à la carte. Most clinics begin with the report, then add the single layer the report identifies as the highest-leverage gap.
The Deliverable
A 72-hour intelligence report. The full picture of what your patients are saying — and what to do about it.
The first engagement is a one-time intelligence report delivered in 72 hours. No subscription required. After it lands, the path forward is your decision.
- 01Executive summary written in plain business language
- 02Sentiment overview — Chinese and Japanese scored separately
- 0310–20 verbatim patient quotes, translated with tone preserved
- 0414-category breakdown with confidence scores
- 05Competitive comparison against 2–3 named clinics
- 06Content gap mapping — the questions your site doesn't answer
- 077 ranked recommendations with effort levels
- 0890-day action plan tied to specific business outcomes
“The report is not the product. The transformation it enables is the product.”
Pricing
Three ways in. No ongoing commitment required.
Intelligence Report
₩1.5–3M · one-time
A complete 72-hour audit of what Chinese and Japanese patients are saying about your clinic. Sentiment, quotes, competitors, content gaps, 90-day action plan.
Best for clinics who want to see the gap clearly before committing further.
Signal Subscription
From ₩290K / month
Live dashboard, monthly refreshes, quarterly deep reports. The historical dataset compounds — by year two, you hold something no competitor can replicate.
Best for clinics with active Chinese and Japanese patient flow.
Custom Execution
Project-based
Any of the five execution services on their own: website, SEO, AI consultation assistant, social and content, brand growth consulting.
Best after a report has identified the highest-leverage layer to invest in.
Who This Is For
You run a Gangnam clinic. Your physical space and reputation in Korea are excellent. Your Chinese and Japanese patients arrive, get treated, and leave — and what they say about you after that, you don't see.
If that describes your clinic, the audit is for you. If it doesn't, we'll tell you on the call — without trying to sell you something else.
We pull your clinic's presence on Xiaohongshu before we talk.
It takes us 20 minutes. Then you see what's actually visible about your clinic to Chinese-speaking patients today. The audit conversation starts from there — not from a pitch deck.